Improvements in detail at product labels

Sometimes good isn’t good enough anymore. This is why we decided to revise our product labels for electroplating products. Visually we didn’t make huge changes – size and layout will remain the same, the improvements are in the details. 

Matt surface

Instead of the shiny labels, we have decided to take matt ones. The readability, especially under difficult lighting conditions, increases a lot because there is no more reflection.

Higher resolution

In some cases, we need to choose quite small font sizes in order to apply legally required content. To guarantee a good readability, we have significantly increased the resolution.

Improved adhesion

For inner packages (bottles/boxes) with 5 l/kg and less, we have further improved the adhesion to prevent accidental detachment of the labels. Due to the more intensive handling of single packages (more than 5 l/kg) we opted for using permanent adhesive.

Holospot is deleted

The proof of originality for a Umicore Electroplating product manufactured by ourselves in Germany has already been provided for some time by the printed DataMatrix code (which information this 2D code provides, will be explained in this flyer). 

Changeover from August

The changeover will start in mid-August 2018 step by step. Depending on our remaining stock of labels you could still get products with the previous labels in the near future. Certainly, the nature of the labels does not indicate the manufacturing date of that product. 

If you have any questions or suggestions about our products, our sales managers Walter Straub and Markus Legeler look forward to hearing from you.

Andrea Grau
Manager Sales Europe

Email: andrea.grau@eu.umicore.com 
Phone: +49 7171 607 229
Fax: +49 7171 607 316

Markus Legeler
Manager Sales International

Email: markus.legeler@eu.umicore.com  
Phone: +49 7171 607 204
Fax: +49 7171 607 316